I mean, marketing's my background so I get that. But you see small brands like Pine64 and System76 doing it for specific types of (often generalised OEM, "off the shelf") hardware.
If they can pull it off for more sophisticated integrated solutions like phones, tablets and laptops, I'd have thought that a TV brand would be even easier.
Surely buying a commodity panel off of an existing OEM would negate a lot of the legal issues, and going DTC to the kinds of people who are specifically looking for a dumb TV is quite a decent niche to market to?
I feel like a pre-order or KickStarter type situation might work. Do a small batch initially, get good reviews, do another, larger batch next year, keep cycling until you have enough cash to maintain an inventory.
If they can pull it off for more sophisticated integrated solutions like phones, tablets and laptops, I'd have thought that a TV brand would be even easier.
Surely buying a commodity panel off of an existing OEM would negate a lot of the legal issues, and going DTC to the kinds of people who are specifically looking for a dumb TV is quite a decent niche to market to?