Every company of course is very different, but I have seen that companies understood that fro Deep Learning you need a Pytorch or TF expert or maybe some other framework and most of these experts already work in Google/Facebook or any other advanced companies (NVIDIA, Microsoft, Cruise, etc), hiring is very difficult and cost is high. Then you can start using regular SQL and/or AutoML to get some insights. For a large number of companies that's enough. When there is so much complexity, such as DL modeling there's little transparency and management want to understand things. After COViD time will tell, but my take is that only a few companies need DL.