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> or have so little business value that they're not worth pursuing

It seems that I'm inverted from you. The Machine part of Machine Learning is likely of high business value, but the Learning part is the easier and better solution.

We do a lot of hardware stuff and our customers are, well let's just say they could use some re-training. Think not putting ink in the printer and then complaining about it. Only much more expensive. Because the details get murky (and legal-y and regulation-y) very quickly, we're forced to do ML on the products to 'assist' our users [0]. But in the end, the easiest solution is to have better users.

[0] Yes, UX, training, education, etc. We've tried, spent a lot of money on it. It doesn't help.



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