"This case asks us to draw the line between anticompetitive behavior, which is illegal under federal antitrust law, and hypercompetitive behavior, which is not."
I feel this contradiction within me when I find myself promoting and praising the growth hacks and 'doing whatever it takes' mentality startups employ and then subsequently realizing that at the same time I would probably shame and criticize the same tactics if the same company got large.
That gets at the crux of the problem: hyper-competitive behavior can become anti-competitive when you are powerful enough and have enough leverage to make anti-competitive behavior part of your strategy. The line between "anti-competitive" and "hyper-competitive" today isn't a line, it's a big messy gray area.
It's pretty hard for an underdog or tiny startup to be anti-competitive because they simply don't have the leverage to do it. They can still be dishonest or immoral, it's just hard to be monopolistic when you're not anywhere close to being a monopoly.
The problem is that we’re terrible at assessing the morality of companies. We tend not to care about what startups do, even though the “doing whatever it takes” mentality sometimes leads to deeply concerning behavior (i.e. Instacart/door dash tipping dark patterns, Zoom security practices, online advertising startups generally, etc.)
Part of it is that business models are getting increasingly complex, and it’s getting harder for laypeople to really grok how a particular company makes money, especially when consumer data is involved.
The public tolerates quite a bit of unethical behavior by companies if they determine the value of the product to be worth it (i.e. Facebook). And some entrepreneurs see these examples and think that there are no consequences. There really is no concrete mechanism to assess morality in companies. Marketing gets to dictate most of that.
Uber is the prime example of this. They broke many laws and regulations in order to provide a better product/user experience without much punishment to get to where they are today. If Uber started breaking more laws today they would be shot down very quick.
> If Uber started breaking more laws today they would be shot down very quick.
Unfortunately, I don’t see this as being true. I’d be willing to bet they’re still breaking laws and ordinances today and we’re just not aware of it.
Part of it is the news cycle today, we’d never see a story about Uber breaking some municipal laws with the state of the world as it is. And after all, they have tons of cash, which is what breaking laws requires.
Until they suffer material operational pain from doing wrong, they’re not going to change.
I think that's ok though. I think that we handicap ourselves by trying to find universalizing systems and rules, and then throwing our hands up when we can't do so. I also think that this sort of thing is tacitly encouraged by incumbents because usually giving up benefits them.
Size matters. If a child hits you, you scold them and tell them not to do it, but you're likely no worse for wear. If an adult hits you, they could kill you, we call it assault and it has legal consequences.
The contradiction you feel is like saying "well I don't think we should punish children the same way we punish adults, so maybe we shouldn't punish anyone?". I know that when I put it into this type of metaphor it seems obvious, I'm not trying to be insulting, merely that when you change the context we suddenly see that it does makes sense to weigh different situations with different consequences differently.
Trying to find a common legal framework to cover a 2 person ramen startup and the continent spanning wealth and power of Jeff Bezos and Amazon, or Tim Cook and Apple is something that seems fraught, and the consequences for the actions that each group takes are vastly different. I think we shouldn't be afraid to judge or regulate them differently as well.
You should not shame and criticize Apple for being anticompetitive, you should lament that the US is not a fair playing field when it comes to anti-trust investigations.
Apple is under no obligation to behave fairly. Many (not me) would argue the opposite.
That is not a pragmatic view. Law works on assumption that most of the society will follow them (under moral or social pressure) and few rogue people will be punished appropriately. If everyone starts breaking the law, no Police/Govt will be able to contain it.
That's why I try to reflect on my feelings when I can because they aren't rational. I have to remind myself it's the fiduciary duty of companies to take legal advantage of any opportunity the law gives it.
I’m not confident that’s an accurate description. Companies are certainly beholden to their shareholders, but e.g. there’s no legal requirement to maximize profits.
I feel this contradiction within me when I find myself promoting and praising the growth hacks and 'doing whatever it takes' mentality startups employ and then subsequently realizing that at the same time I would probably shame and criticize the same tactics if the same company got large.