Certainly. But I don't think there's anything inherently immoral to that. Market value of item is X - that's what the customer will be paying. There's more value, theoretically, to the customer, in paying that to the producer directly - more income for them, more incentive to continue producing or improving. Similar for the producer, more revenue.
No-one gains value out of rent-seeking middlemen but rent-seeking middlemen.
Note: I am not saying the Apple Store doesn't not add value in terms of payment processing, exposure, bandwidth, and so on. But I will argue strongly that you'll have a hard time showing that this added value is _worth_ that thirty percent cut. I also highly doubt that should it be three percent (as indeed it is on the MAS!), this lawsuit, these arguments, would not be being had.
No-one gains value out of rent-seeking middlemen but rent-seeking middlemen.
Note: I am not saying the Apple Store doesn't not add value in terms of payment processing, exposure, bandwidth, and so on. But I will argue strongly that you'll have a hard time showing that this added value is _worth_ that thirty percent cut. I also highly doubt that should it be three percent (as indeed it is on the MAS!), this lawsuit, these arguments, would not be being had.