Consider the incentives fast fashion vendors have, and it seems clear that completely AI generated product photography is inevitable.
It's expensive and slow to hire a photographer and a studio and a model, and you have to ship the clothes there ahead of the launch on your website to have them spend all day getting in and out of different outfits while stylists keep their hair tidy, then the photographs go to the art direction team to be photoshopped to match the site aesthetic...
If you can just get someone in the factory in China to snap a photograph of the latest batch of dresses and tops and skirts as they come off the sewing table, then you can just send them into a GAN, and have style-matched 'photographs' generated showing the clothes on a selection of different models, each of whose appearance is perfectly tailored to appeal to different market segments.
You can have high quality creative on your website and in the product feed to Google the same day, and start taking orders before the inventory starts piling up.
Then next week, you can do it again with the next set of designs.
> If you can just get someone in the factory in China to snap a photograph of the latest batch of dresses and tops and skirts as they come off the sewing table,
Just a simple photo of the garment will not tell you how it behaves on the body (how "malleable" it is, how it bends, wrinkles etc.) and how it interacts with the light.
Just ask any artist about the nuances of painting clothing materials - it's a big subject in its own right. I suspect that only shooting photos on a in-factory models, in various lighting conditions MIGHT be enough to train the AI.
Yep, but how is that informative for a particular garment that you want to visualize? You can't infer, from a corpus of images of random clothes being worn, how that particular shape and fabric behaves.
It's expensive and slow to hire a photographer and a studio and a model, and you have to ship the clothes there ahead of the launch on your website to have them spend all day getting in and out of different outfits while stylists keep their hair tidy, then the photographs go to the art direction team to be photoshopped to match the site aesthetic...
If you can just get someone in the factory in China to snap a photograph of the latest batch of dresses and tops and skirts as they come off the sewing table, then you can just send them into a GAN, and have style-matched 'photographs' generated showing the clothes on a selection of different models, each of whose appearance is perfectly tailored to appeal to different market segments.
You can have high quality creative on your website and in the product feed to Google the same day, and start taking orders before the inventory starts piling up.
Then next week, you can do it again with the next set of designs.