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This reminds me of another article on IKEA's catalogue: at least 75% those photos are 3D renders[0]

I can definitely see how a major fast-fashion brand can adopt this practice.

Won't kill Paris and NYC fashion week, but certainly will decrease the number of models that are currently paid for more trivial modelling jobs.

[0] https://kotaku.com/most-pics-in-ikea-catalogues-arent-photos...



When I say Paris and NYC fashion week won't be kill I mean: the more artistic and high aspirational side of fashion will always be driven by humans (IMO) and humans will want to work with other humans. Not a fashion designer but I suspect it is hard for you to design clothes for a digital human to wear. I mean, if you're a game designer maybe you're moved by that. But not sure a fashion designer would.




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