Well, it would be like splitting a company into two parts competing with each other. And wouldn't necessarily determine which plan is better - maybe plan A is better on its own but was undercut by competition from plan B?
> Well, it would be like splitting a company into two parts competing with each other.
Presumably you'd have to design the A/B test around this to get much use out of it. However, when you're just starting a service and not sure how consumers will view the value of it, the benefit is obvious.
Plus complex A/B test (eg per user vs per app billing) are complex to build and hard to get statistically significant results. You might have a perfectly reasonable SAAS business with 100 customers.
That would allow the thought the upper executives aren't infallible. An upper exec can never show vulnerability, especially to something like a business plan.
And that has ripple effects if they deal with vulture capitalists as well.
