You'd be surprised at the extent hype influences decision making when it comes to choosing which language to use (even in companies you mentioned), at a significant cost down the line. I'll just say I know people at one of the companies you mentioned, and the amount of friction and cost due to them using golang is quite remarkable.
That's how you get from zero to heavy usage in companies like Uber, Twitter, Cloudflare, BBC, Basecamp, Canonical etc... in less than a decade.