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Ok. So you need to move up your timetable. Contact your customers, explain the situation. If the service is as valuable to them as you say it is then they will be happy to pay. $25000 over 18 months works out to a shade under $1400/month. Divided by 300 active users works out to less than $5 / month for each. Call it $10 to build in some safety. Let them know that not charging for the product any longer is no longer an option, but that because they are the first 300 they will get a 40% discount on what everybody else will be paying from now on: $25.

If what you say is true then your problems will be solved, if you are making an error of assumption then it will surface and maybe you will be able to address it, or maybe not and then you will have the answer to your question.

Best of luck!



yes my numbers are real. No assumptions. All my customers know they will pay at some point.

I like your approach and I plan to do it as a last resort. my point is that I expect at least 30% churn rate when I start charging my customers.

So I prefer to reach 1000 or 1500 sellers signups before starting charging.

$25 is too much for an emerging market like Egypt. I prefer to charge $5 or $6.


> my point is that I expect at least 30% churn rate when I start charging my customers.

That's a huge assumption. It might be 0% it might be 99.9%. Answering that question will give you a much better idea whether or not you should shut down your startup. Willingness and ability to pay for your product are the most important bits. The rest is secondary.


How much a churn rate is considered a reasonable one? so I can measure it.

I can force a portion of users to do pay and check the percentage Of the churn rate.


B2B churn should be very low, low double digits annually.




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