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I can not hold my previously owned XS in one hand and text one person then go back to text another without moving the phone’s position in my hand. Thus I took it back ..bad UX that makes me exert effort my iPhone 8 doesn’t.

Also no Touch ID..pick phone up without looking at it and boom phone is open. Face ID forces user to do more work..swipe up and look. Two more steps I didn’t have to do previously. Those to me as a UX professional who strives to make things easiest as possible equals bad UX. Forcing the user to exert more effort they didn’t have to before.

Apple has always been about ease of use..yet the person in charge of UX (Johnny Ive) thought making things an inch harder would be no big deal, yet look at the amount of phones they aren’t selling these days.



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