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I used to be a Dropbox fan: it was the first program installed on a new machine, and I recommend it to friends and family.

However, I never converted to a paying user. That seems to be contradictory and maybe another data point of how hard could be growing a global user base.

I live in Argentina. Here any subscription in USD should be considered carefully. Each time that I evaluated to become a paying Dropbox customer, I decided that the cost/value equation didn't work for me:

- Photos: Google Photos works very well on mobile, and they give you unlimited space (if you are willing to sacrifice picture quality).

- Files: I end using iCloud or Drive for the occasional file sharing in the cloud. When I evaluated subscribing to Dropbox for my father -which is also an Office user- the Microsoft Office365 (that includes OneDrive) was much more convenient.

- Backup: A huge chunk of my work files are in Drive (because of GSuite for companies), or in Github. The rest (like iPhone Backup) is by default upload to iCloud.

- Mobile Apps: Before iCloud, many apps included the option to sync with Dropbox (and they created an API for that). But after the iCloud improvements, now that option is missing from most of the iOS apps.

- Paper: it's a great idea, and for a moment I imagined that Dropbox was going to compete with design sharing tools (like InVision). But when I tried Paper, it wasn't enough to do the switch.

I hope that Dropbox is able to find a good product strategy because I used to love their product. This announcement and my personal experience make me think that they are facing a turning point.



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