People are concerned. They just don't understand what's what. This is not an easy issue to grok.

A friend is writing a book about privacy, surveillance. I had done some policy work (voting, medical records). He solicited my input. I shared my conclusions. What I was saying didn't match his preconceived notions, so he blew me off.

Some time later, friend contacts me, apologizes.

Him: "You tried to tell me, I just didn't get it yet."

Me: "Yup. Me neither at first. This issue is an ass kicker."