> Marketing is a larger cost than Reseach for major drug companies.
People on HN love to point this out, as if it somehow implies that companies are wasting money.
Marketing is how companies secure their revenues from the drugs that do make it to market. Without marketing, they'd have even less money to spend on R&D.
(And yes, marketing takes place in countries besides the US. Marketing is more than just consumer advertising).
People on HN love to point this out, as if it somehow implies that companies are wasting money.
Marketing is how companies secure their revenues from the drugs that do make it to market. Without marketing, they'd have even less money to spend on R&D.
(And yes, marketing takes place in countries besides the US. Marketing is more than just consumer advertising).