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Why is that advantageous?

Trading is a zero-sum game, right? So how does having an alliance with a competitor help out much?



Because plenty of deals are negotiated off the market.


What sort of deal? What could the advantage be of negotiating a deal off the market? Deals are zero sum, right? If you and I make a deal where an item is transacted for above market value, or below market value, one of us is going to lose out as a result.




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