Really resonated with me, also being a micro-startup with a minimalist customer-centric philosophy, albeit in a completely different market.

Steps to reproduce:

1. Identify a poorly served professional segment where the business processes are not the primary task,

2. Automate their processes with vision and passion and empathy for the customer,

3. Make fans for life. Maybe also profit.

Minimum requirements to execute: at least one seed customer; wifi; coffee; time.

Rock on pud.