I think direct marketing (postcards, ads in trade journals, banner ads on trade portal websites) will work better than Adwords for this.
Because I think that your solution is something that a lot of businesses need and can get a benefit from. But its not a solution that all of these businesses search for.
So you will do better with a more pro-active marketing tactic. Take the educational approach - get case studies written about your first few clients - in their trade journals. Such a PR / case study approach will work better for you than Adwords.
I think direct marketing (postcards, ads in trade journals, banner ads on trade portal websites) will work better than Adwords for this.
Because I think that your solution is something that a lot of businesses need and can get a benefit from. But its not a solution that all of these businesses search for.
So you will do better with a more pro-active marketing tactic. Take the educational approach - get case studies written about your first few clients - in their trade journals. Such a PR / case study approach will work better for you than Adwords.