It says under pricing only 10 appointments per month.
Who only has 10 appointments per month. And does a person with only ten appointments per month need a service to remind them of their ten appointments. Better yet does a person with only ten appointments have enough money to spend ten bucks on your service.
I can see charging extra for additional users, but the second user should be a discount not 20 dollars on top of the price for the first user. Your argument would be well they get more appointments.
Your appointment reminders give them unlimited appointments that are very low cost to your company. Then limit the amount expensive features per account like sms messages.
A teacher who does tutoring twice a week for extra cash. Typical rates at suburban schools last time I was in them were about $40 an hour. You can do the math from here.
Alternatively, a young professional who wants to put in reminders for himself.
the second user should be a discount
Why do you believe this? I get the sense that you're thinking there is some moral significance to a pricing table. I do not believe there is moral significance to a pricing table -- this is simply a pricing discrimination question, and if you have two people who need access to the same account you have just graduated to Definitely A Business and by implication have things like revenue, payroll, accountants, and money to spend on solving business problems which I am happy to take.
unlimited appointments that are very low cost to your company
I charge based on value, not based on cost. My customers perceive value from making appointments and having them kept. This is similar to bingo cards: the marginal cost of a bingo card is zero, but the difference in 15 cards versus 30 cards segments the market, ergo I charge to go from 15 to 30.
Who only has 10 appointments per month. And does a person with only ten appointments per month need a service to remind them of their ten appointments. Better yet does a person with only ten appointments have enough money to spend ten bucks on your service.
I can see charging extra for additional users, but the second user should be a discount not 20 dollars on top of the price for the first user. Your argument would be well they get more appointments.
Your appointment reminders give them unlimited appointments that are very low cost to your company. Then limit the amount expensive features per account like sms messages.