Some of the wikileaks stuff was dynamite. E.g., the DNC deliberately undermined Bernie Sanders' campaign! Lots of different media outlets covered it and would have done so if they had to get that content via fax and carrier pigeon. Most people consumed that second-hand, so there was no need to drive traffic to wikileaks itself.
I thought CNN & Donna Brazile's cheating scandal of leaking questions to Clinton Campaign was the biggest dynamite as the other corruption surrounding the Clinton foundation was more or less taken for granted.