In the launch presentation they were saying that their pricing is competitive with standard roofing, plus the cost of electricity over the lifetime of the roof. And they're also talking about the increased durability, so that's a lot of electricity bills. the initial installation is definitely not going to be under $25k
From my experience, the price of installing solar on 1/4th of your roof is more expensive than installing a full, brand new roof. Beyond that, not all parts of the roof are created equal for solar - some will generated much less energy than others. E.g. a neighbor's tree blocks a fair portion of our roof from the sun.
You can already get a $0 electricity bill without having full roof solar.
I can't see it being anything but a waste of money for the practical consumer.
It's already obvious this isn't targeted at your garden variety practical consumer. As the article points out, the demo'd roofing styles are all luxury roofing.
Maybe they'll have solar and non-solar shingles that look the same, so you can have the solar shingles facing South, but the whole roof looks the same.
