Since the keybase people are probably here reading, can I make a suggestion? Please change your logo from a shifty-looking character to something that inspires more confidence. I actually think the character in the logo is cool and I love your artwork but I just think the logo sends the wrong message. Google Chrome's private browsing mode does the same thing...
Identity management and encryption should strive to be associated with concepts of strength, integrity, legitimacy, trust, cleanliness and safety. There is nothing shady about it and we shouldn't need a guy in a trench coat to represent the idea that we should be able to confirm that our friends who are communicating with us are who they say they are and not imposters. Let's focus more on the trust part and less on the sleuthing in the dark part.
Sorry, just my $0.02... I only tell you because I want you to succeed.
What’s wrong with the fox? I like their logo. A lot of big, mainstream brands have fun-looking mascots. They may have to redesign and improve it as they grow, like everybody does, but I don’t see it necessary to replace it completely.
Yeah I like it too... as a character it's fun and silly and everything I like about being a developer. What I don't like about it is exactly as I said: too shifty looking. As you say, it's time to redesign and improve it. It doesn't have to go away and it could remain the company mascot if they wanted. I would hope it does. (also, I'm not sure it's a fox? is it?)
I actually feel a bit bad saying it and sad this is the top comment right now since it's a fairly minor point and way less important than what they are doing. I just think you have one chance to make a first impression about what your company stands for and the logo is a big part of that. In fact it's one of the parts that is most likely to end up representing your brand on other sites. Looking at their site, I think they care about that a lot and put a lot of effort into it so I hope this comes off in the best possible way.
Identity management and encryption should strive to be associated with concepts of strength, integrity, legitimacy, trust, cleanliness and safety. There is nothing shady about it and we shouldn't need a guy in a trench coat to represent the idea that we should be able to confirm that our friends who are communicating with us are who they say they are and not imposters. Let's focus more on the trust part and less on the sleuthing in the dark part.
Sorry, just my $0.02... I only tell you because I want you to succeed.