We've gone mobile first because we are all about convenience. From your phone you can tap straight into your contacts and select a recipient with 2 taps. On browser you would need to look up a number (most people don't remember them off by heart) and then manually type it in...
We may well add a website at a future date but for now all our resources are focused on mobile: iOS App (voted by Apple "Best Gift App 2016), as well as iMessage App and Android App :)
On pricing - we are an aggregator and mostly resell items from large retailers like Amazon. Our commission comes from their margin so our pricing is very competitive :)
We do hope you will invest the time to install the free App and take a look around :)
We have a special feature for "surprise gifting". Simply tick a box on checkout and your Recipient will not know what gift they are accepting. They will have to wait for it to physically arrive at their door to find out what you purchased for them.
We help solve 2 things:
1. Curated content - hand-selecting the coolest gifts from the best retailers under 1 umbrella and 1 checkout
2. We save people time and effort so that they don't need to find out addresses. A phone number is all you need.
Actually our acceptance rate numbers are well over 85%!
Reasons for such high success:
1. Sender can customise the notification message to their Recipient (calling them by a pet name or naming their anniversary etc).
2. Notification arrives directly from the Sender. Not from centralised number. Even if the Recipient does fear a phishing scheme (indeed this does happen) they will typically ask the sender what's up with their phone sending random messages. At this point the Sender explains... :)
The reputation is basically crowdsourced - the Sender explains everything to their Recipient :)
I am the CEO of SwiftGift, and I can tell you that the data backs your hypothesis about asymmetric relationships - it's true that many gifts are sent as professional gifts or thank you gifts.
However the friends angle is also very powerful. Most of our sales are to friends or indeed couples sending playful gifts to one another. Also to family members living far away.
We have discovered that in today's world people actually know very few addresses of their friends - so a tool that lets them "text" a physical gift as effortlessly as sending an emoji is actually very well received :)
We've gone mobile first because we are all about convenience. From your phone you can tap straight into your contacts and select a recipient with 2 taps. On browser you would need to look up a number (most people don't remember them off by heart) and then manually type it in...
We may well add a website at a future date but for now all our resources are focused on mobile: iOS App (voted by Apple "Best Gift App 2016), as well as iMessage App and Android App :)
On pricing - we are an aggregator and mostly resell items from large retailers like Amazon. Our commission comes from their margin so our pricing is very competitive :)
We do hope you will invest the time to install the free App and take a look around :)