I wouldn't go as far to say crowdfunding is indeed true innovation. As a society, we've been using this method for a long time, again, we've just created a website to make the access to cash flow a lot easier. However, with the advent of crowdfunding, I do see more creative projects being worked. But are these projects innovative? Granted, most innovation requires time and extensive research. I'm just worried that we have not spent the time to invent meaningful things. We are obsessed with the word "Entrepreneur" and the quick buck that comes along. The link you've provided is a great example of how crowdfunding should be used to fund real innovation.