Having started in 2008, I was able to observe this as well actually. As a programmer who does the job because it's somehow in the DNA one needs to change according to that I think. People should probably care less about getting a fancy job or making one success after another at work.
Instead it becomes more useful to be comfortable with the work and maybe not care too much. Eventually people will see how people who breath this stuff are far more comfortable with the work and teams that include them produce far more pleasurable results.
As Programming has become mainstream in some way, far more companies look for coders, even outside of the startup space which creates much more opportunities also for people who know their stuff.
Instead it becomes more useful to be comfortable with the work and maybe not care too much. Eventually people will see how people who breath this stuff are far more comfortable with the work and teams that include them produce far more pleasurable results.
As Programming has become mainstream in some way, far more companies look for coders, even outside of the startup space which creates much more opportunities also for people who know their stuff.