The base rate of giving feedback on a weather website has to be incredibly low. I've never done it in my life. It's kind of like saying that less than 1% of constituents have phoned their congressperson about Bill XYZ; doesn't really mean anything. If every one of those visits is a page load or something 1% would be incredibly high.
Because it implicitly suggests that 99% of the visitors are happy with the website. Without knowing the number of unique visitors during that month, and the number of people that complained, this is meaningless.
