This is a really common way to structure exclusivity; we did the same thing whenever customers requested it (and we couldn’t get rid of it entirely). Charge for the exclusivity explicitly.
If they wanted named exclusivity rather than general exclusivity, we would charge a somewhat smaller amount for each competitor they wanted exclusivity from. They could give up exclusivity at any time.
That was precisely how we structured our deal with Azure, back in 2014-2016 or so.
I grew up in a neighborhood that had a drug den next to the 7-11 that all the kids went to buy slurpees at.
The dealers didn't bother the kids, and the kids knew not to go into that yard.
There were plenty of street walkers on a particular stretch of streets. They weren't talking to anyone who wasn't looking to buy.
Of course I had the advantage of being a broke kid at the time, so I wasn't a mark for crime. I was just another neighborhood kid who was walking through. It was a working class neighborhood with a few sketchy parts. There was the occasional shooting or drive by, and property theft was common (every bike I had as a kid was stolen from me at some point), but it wasn't unsafe in regards to violence.
I almost impaled myself on a rebar pole while jumping my bike over hills at an abandoned construction site. That was the most dangerous thing that ever happened to me growing up there. (well aside from the time I almost died falling into a sink hole and managed to grab onto a nearby tree root and pull myself up in time, but that was in the middle of nearby woods, so not gonna blame that on societal problems!)
The difference here is that I’m already earning points. I’m not doing anything new to earn them; I mostly remember “restaurants on this card, online shopping on that one” and apps like CardPointers can assist if needed.
But this isn’t about selecting new loyalty programs or even being loyal; this is focused on more transferable credit card points, and airline miles you’re already earning.
It’s about using them at maximum benefit, not earning them maximally.
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